Automotive News, Media & Press - Mustangs new angle

From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product

http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/

http://www.blogcdn.com/www.autoblog.com/media/2009/04/2009-mustang-warriors-in-pink-ed-580.jpg






Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang."

Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right?

You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million.

BAHAHAHA

Wow... (yeah I may be laughing, but sales numbers would probably tell me to shut up).

Hey when GM and Chrysler give up the ghost that is all we have left. I am glad little prostitots love the Stang...keeps the V8s cheaper for us :)

W

as if there wasnt enough mustang jokes around

As funny as it is, this will turn into the OCC craze, those dumbass'. Soon you'll see mustang shit at walmart and people sporting mustang banners in the rear windows of the caravans.:bang:

Of course it will work, Mustang's have always been girl's cars.......:engarde: :D

It is true that it is a large market. It is true that you can sell more minivans than corvettes but you also have to realise that you can't dump tons of stupid stuff into the cars if you plan on selling to people like this.

They aren't going to care about paying extra $$$ for performance orientated things. Also, they are going to want the car as cheaply as possible.

Does this mean the Mustang is doomed to be a Yugo? No. Civic like performance with some styling? Maybe.

Of course it will work, Mustang's have always been girl's cars.......:engarde: :D

pretty much. My girlfriend Loves them for the horse emblem. so as far as this decision goes... they waited too long they could of been making serious money on this for years. Plus this just makes it even easier to crack jokes on mustang owners. ;)

I like both F-bodies and Mustangs.

With that being said, I dunno rather to :rotflmao: or :barf:.

I like both F-bodies and Mustangs.

With that being said, I dunno rather to :rotflmao: or :barf:.

I do too but man Ford makes it easy to crack on them.

OMG that's the funniest sh!t ever. Ford needs to roll out with a barbie edition.

Laugh all you want their marketing is keeping them alive.

Laugh all you want their marketing is keeping them alive.

No kidding. when Government Motors is selling nothing but POS Yugo-like cars those girlie Mustang GTs wont seem so bad lol.

Of course it will work, Mustang's have always been girl's cars.......:engarde: :D


agreed......

Eclipses and Mustangs have always been girl sports cars.

:secret2:

I'm sure Irunelevens, 88gt, and the like will be sporting these threads just in time for summer ahahahahahahaha

haaaaaaaaaaaaaaaaaaa haaaaaaaaaaaa

ok im done laughing now i realize how sad it really is

...is there goin to be a special edition shelby version too??

I'm sure Irunelevens, 88gt, and the like will be sporting these threads just in time for summer ahahahahahahaha

i guess youre just jealous ford outsold toyota last month and GM is about to file bankruptcy

From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product

http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/

http://www.blogcdn.com/www.autoblog.com/media/2009/04/2009-mustang-warriors-in-pink-ed-580.jpg






Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang."

Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls ages 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right?

You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million.

Nuff said:engarde:

Yep. It's all over people.

Barbie had a Corvette too... GM would KILL to have this kind of marketing work for the new Camaro. It's about sales, people.

Its been a chick car for a while now. Why is anyone surprised by this? LOL!! I have to say the 2010 Mustang is FUGLY. The front looks good but the rest of the car sucks.

http://blogs.moneycentral.msn.com/topstocks/archive/2009/07/08/gm-tries-to-pitch-camaro-to-gay-men.aspx

OUCH

insert foot in mouth

I'd rather hear straight from GM's mouth that all Camaro drivers are mullet-headed redneck, meth-using wifebeaters than what I just read in that link. And you can quote me on that.

http://blogs.moneycentral.msn.com/topstocks/archive/2009/07/08/gm-tries-to-pitch-camaro-to-gay-men.aspx

OUCH

insert foot in mouth

They need to target the mustang audience, what do you expect?

They need to target the mustang audience, what do you expect?

Lots of gay men driving Camaros?:D Cuz I sure ain't never seen a gay man behind the wheel of no Mustang.

But truth be told, most gay men seem allergic to any domestic badged car. GM would be better served pitching the Camaro to some other demographic.

I have to say the 2010 Mustang is FUGLY. The front looks good but the rest of the car sucks.
Oh.....you mean kinda like the new Camaro?:engarde:

20 years ago people said Pepsi was stupid to target kids that young in Asia, but if you go there now, they allegedly have complete market dominance in 20-30 year old bracket. So I hear from people who are interested in such things, anyway.

From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product

http://www.autoblog.com/2009/04/15/report-ford-looking-for-younger-mustang-sallys-with-new-product/

http://www.blogcdn.com/www.autoblog.com/media/2009/04/2009-mustang-warriors-in-pink-ed-580.jpg



.

something about that angle and that 1/4 window makes me feel like im staring at one of those hideous 1976 chevy novas :barf:

http://blogs.moneycentral.msn.com/topstocks/archive/2009/07/08/gm-tries-to-pitch-camaro-to-gay-men.aspx

OUCH

insert foot in mouth

Wow! Out of desperation GM will try anything nowadays. Pretty pathetic imo.