Automotive News, Media & Press - "a bold strategy to take the legendary Mustang mainstream"




HandsomeBWouderful
12-13-2006, 11:04 AM
I don't think they are going to try it, but the idea, nay thought should not ever be entertained! :judge: :bang:


Ford. Publisher's Note: Autoweek is reporting on its website that the Ford Motor Company's future product plans include developing "a bold strategy to take the legendary Mustang mainstream. Ideas include both sedan and wagon variants of America's original muscle car, with those cars joining the traditional coupe when the sixth-generation Mustang arrives in U.S. showrooms in 2011." Ugh. What part of this idea did anyone down at Ford think was good? It's one thing to develop cool, performance offshoots of the rear-wheel-drive Mustang platform in the interest of expanding the product portfolio - as long as you don't call them Mustangs. The Mustang is an icon, pure and simple. It survived the ill-fated Mustang II period and the reduced horsepower era, and it lived to run wild again. But a sedan or a wagon variant would be absolutely devastating to the brand, in no uncertain terms. A little history lesson for everyone over in Dearborn - way back when John Z. DeLorean took over the reins of Chevrolet, he attempted to end the "exclusive" arrangement for Corvette. He wanted to build it as an offshoot of the Camaro and thus save a ton of production cost and make him look like a genius. He even thought about making a 2+2 version. Fortunately, the True Believers became outraged, and cooler heads prevailed within GM and his plan went nowhere. Memo to Ford: A cool, high-performance rear-wheel-drive sedan and wagon would be an excellent addition to your product portfolio. Go to the well and pull out some of the great names from Ford's past (you have plenty of 'em), and then build those cars. You need them desperately. But leave the Mustang out of it, or you'll destroy the legacy - and the future - of the one passenger car you have that has instant name recognition for everyone in America. - PMD

http://www.autoextremist.com/page6.shtml#table


sb427f-car
12-13-2006, 11:41 AM
Falcon, Fairlane, Torrinio, hum, yep, they sure do.